Wednesday, August 11, 2010

Thanks for making my day, Laylani!

So I've been working long hours putting my website and this blog together to help get the National Guard message across. I was wondering if anyone else could find them in the mix of millions of other sites. Then I get the call that made my day, she introduced herself as Laylani (spelling?) and said it was her time to do this. She'd done her research and knew she was ready. I asked her how she found me and she said she watched my youtube vids and through them had found this blog.

It feels good when all your hard work pays off! I'll be posting more vids on youtube in the coming days.

Monday, August 9, 2010

I want you to buy this but you can't see or touch it.

I don't know what it is about sales and marketing. I just really find the challenge of going out there into the concrete jungle and finding different ways to get my message across exhilarating! Don't get me wrong, it's not just about "sales", sales in itself really sucks. Knowing you have a great product but having to wade through all those "NO's" to finally get to that eventual "YES" is enough to make you want to call in sick. I've been involved in sales for the last 20 years. I've sold cars, homes, memberships, phones, you name it and I probably sold it.

But this thing, the guard, is different for me. I wake up everyday grateful that I'm one of those few people who love their job. It's true, when you love what you do, it's not really work. And get this, I'm actually good at it. Not because I'm slick or have all the answers, because I don't. I'm good at it because I really believe in my product. I wholeheartedly believe what I have to "sell" matters. I have what most young people want these days, the ability to look that person in front of me in the eyes and just be real, be truthful. When you believe in what you're "selling" sales comes easy.

When I mention "sales" and "selling" I don't mean like how you get sold at a car lot. I mean sharing how the guard has changed my life for the better. How it has changed many of my kids' lives. I refer to the soldiers I've enlisted in the National Guard as my "kids". I've seen them come in all shapes, colors, races and  from different economic backgrounds. I've witnessed the great things these kids can do in military given the chance.

You never know who's going to be a good soldier and who's going to be a great soldier. I've had the opportunity and honor to see these kids return from Basic Training transformed into more confident, well rounded citizens capable of achieving any goal.

Yes, recruiting can be extremely difficult at times. I've had parents cuss me out for calling their home. Or there was the time I was helping a fellow recruiter at a local college and I had picketers yelling insults at me all day. Sometimes I don't get home until 10:00 pm or later only to be back up at 3:30 to repeat it all over again. I can usually count on 5 days off per month and sometimes not even that's for certain.

So why do I continue to come back for more? Simple. I've never been as good at anything else in my life as I am at recruiting and at the end of each day I know what I did counted. One day I'll sit on my porch an old man and be able to say what I did at this particular time in my life mattered, not just to me but to everyone of my "kids".

This is why I do what I do.

Sunday, August 8, 2010

Here we go again!

Well, I'm about a month or so out from once again being part of  California's National Guard recruiting force. I've spent the last year or so on a deployment to Kosovo as a radio broadcaster. I 'd never have guessed that I'd actually be broadcasting to over a million people from five different stations. I had zero training in the broadcasting field but I landed the job and had tons of fun doing it. I met some truly amazing people while there, people that I'll remember for the rest of my life. This deployment changed me for the better. It once again showed me that anything is possible and how truly fortunate I am to call myself a soldier and member of the California National Guard.

I received a text from my soon to be boss, we'll call him Master Sergeant "B", saying to get my packet (application) prepared to submit. I know I'll be hired, I have recommendation letters from Master Sergeant B, my OIC and a Sergeant Major. I'm really not a cocky person, as a matter of fact I consider myself to be very modest (Really!). I just know they see how much heart and effort I pour into my job everyday. Did I say before I deployed to Kosovo I recruited with the guard for 5 years? Best 5 years of my life.